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    Google Business Profile Optimisation Checklist

    Improve the accuracy and usefulness of your eligible local business listing with practical checks for details, photos, reviews and website links.

    Free PDF16 practical actionsChecklist
    Indian business owner reviewing a local business listing

    Inside the resource

    A plan you can actually use.

    01

    Eligibility and ownership

    Check eligibility and current Google Business Profile guidelines before creating a listing.

    02

    Business details

    Use your real business name, phone, website and service area.

    03

    Photos and reviews

    Upload current original photos showing your team, premises or work.

    04

    Local website connection

    Link to the most relevant page on your official website.

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