Aspire Ads resources / Google Ads
Google Ads Account Audit Checklist
Find wasted clicks, check your conversion tracking and prioritise the fixes that matter with this practical audit from Aspire Ads, a Google Partner.
Free PDF16 practical actionsChecklist
Inside the resource
A plan you can actually use.
01
Conversion tracking
List the actions that represent a real lead: completed enquiry, qualified call or purchase.
02
Keywords and search terms
Export recent search terms and mark relevant, irrelevant and ambiguous queries.
03
Ads and landing pages
Match each ad group to a page that answers the same customer need.
04
Audit action sheet
Record each issue, supporting evidence, owner and proposed change.
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