WhatsApp is where Indian customers spend their time. WhatsApp commerce lets online stores share order updates, recover carts and answer questions in the app customers already love.
WhatsApp Use Cases for Ecommerce
- Order confirmations and tracking
- Abandoned cart reminders
- COD verification
- Customer support and returns
- New launches and offers
Connecting WhatsApp to Your Store
Use the WhatsApp Business API with Shopify apps or a custom WhatsApp chatbot to automate messages and conversations.
Best Practices for WhatsApp Marketing
Get opt-in consent, keep messages useful, avoid spamming and personalise offers based on past orders.
FAQs: WhatsApp commerce
Is WhatsApp Business API paid?
Yes. Meta charges per conversation, with rates varying by message type.
Can WhatsApp reduce COD returns?
Yes. COD confirmation messages help filter out fake or unsure orders.
Can a chatbot handle WhatsApp support?
Yes, an AI chatbot can answer common questions and hand complex ones to your team.
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