Every extra second your website takes to load costs you visitors. Website speed optimisation is especially important in India, where many users browse on mid-range phones and variable mobile networks.
Why Website Speed Matters for Business
Faster sites rank better on Google, keep visitors engaged and convert more. Slow pages raise bounce rates and waste your ad spend.
Quick Wins to Improve Website Speed
- Compress and resize images (WebP/AVIF)
- Remove unused plugins and scripts
- Use a CDN and good hosting
- Lazy-load images and videos
- Minify CSS and JavaScript
Understanding Core Web Vitals
Google measures loading (LCP), responsiveness (INP) and visual stability (CLS). Aim for green scores on mobile, not just desktop.
Speed and Paid Ads Performance
If you run ads, a faster landing page lowers cost per lead. Combine speed work with landing page optimisation and Google Ads management.
FAQs: Website speed optimisation
What is a good website loading time?
Aim for under 2.5 seconds for the main content on mobile.
Does hosting affect website speed?
Yes. Cheap shared hosting can slow your site significantly. Choose reliable hosting with Indian or nearby servers.
How do I test my website speed?
Use Google PageSpeed Insights or Lighthouse and test on a real phone over mobile data.
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