Should you build a full website or just a landing page? The landing page vs website decision depends on your goal. Many businesses need both.
What Is a Landing Page?
A landing page is a single focused page with one goal, such as getting a call, a form fill or a purchase. It is perfect for ads and campaigns.
What a Full Business Website Does
A website explains your brand, services, team and proof across many pages. It builds trust and ranks on Google for many keywords.
When to Use a Landing Page
- Running Google or Meta ads
- Launching a single offer or event
- Testing a new service quickly
Using Both for Better Results
The best setup is a strong website for SEO plus dedicated landing pages for ads. See our landing page optimisation service.
FAQs: Landing page vs website
Can a landing page rank on Google?
It can for specific keywords, but a full website with many pages usually ranks for far more searches.
Is a landing page cheaper than a website?
Usually yes, because it is a single page with a focused purpose.
Should my ads go to my homepage?
Usually not. A dedicated landing page that matches the ad converts much better.
People also search for
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