Indian shoppers have specific expectations. Getting the right ecommerce website features in place builds trust and reduces abandoned carts.
Payment and Checkout Features
- UPI, cards, net banking and wallets
- Cash on Delivery with smart COD verification
- One-page or quick checkout
- Coupon and offer support
Shipping and Delivery Features
- Pincode serviceability check
- Estimated delivery dates
- Order tracking via WhatsApp/SMS
- Easy returns and exchanges
Trust and Engagement Features
Reviews, secure checkout badges, clear policies and live chat. A WhatsApp chatbot can answer order queries instantly.
FAQs: Ecommerce website features
Is COD necessary for Indian ecommerce?
For many categories, yes. Offering COD with verification can increase orders while reducing RTO.
What is RTO in ecommerce?
Return to Origin, when a parcel is not delivered and comes back. It is common with COD orders.
Do I need a mobile app for my store?
Not at the start. A fast mobile website is enough for most brands.
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